Food Blogs Vs Food Magazines
(Photo of my food blog, Cupcakes Take The Cake)
Dianne Jacobs’ Will Write For Food is a must read for anyone who has an interest food writing and the food industry. I love her posts. Recently, she did an analysis of reach and influence between food blogs and food magazines.
1. Simply Recipes has a stunning reach. She has larger readership than 10 of the top 11 national magazines.
2. A food blog, operated by one person, can reach more people than a corporate food magazine with a big staff.
3. Gourmet magazines are failing. People want easy, homey recipes. The top magazine in the US features reader-submitted recipes, tested in a professional kitchen. They’re like the recipes you might find on…a food blog.
4. Americans want to lose weight by cooking at home, thus the success of top magazines Cooking Light and Weight Watchers, and the blog Skinnytaste.
5. Top television food shows influence what Americans read. Every Day with Rachael Ray, Food Network, and Everyday Food have a combined circulation of 4.26 million.
6. The Kraft company can beat out several well-regarded food magazines by making its own about its own products, and charging $14 a year for a subscription. Amazing.
Edgar Allan Poe Waldorf Astoria Red Velvet!
Yield: one 2 layer 8-9-inch cake
This is amazing! Allan Poe fans stand up!!!! I wonder what other characters this bakery can make! ENJOY! (which one of you is going to try and make this? teehee…)
Cake:
1/2 cup unsalted butter, softened
1 1/2 cups granulated sugar
2 large eggs
1 teaspoon vanilla extract
2 oz. liquid red food coloring
2 tablespoons cocoa powder
2 1/2 cups all purpose flour, sifted
1 teaspoon baking powder
1 teaspoon salt
1 cup buttermilk
1 teaspoon baking soda
1 teaspoon white vinegar
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posted 04 October, 2011
by nichelle - Reblogged from thecakebar
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Recipe - Red Velvet Hot Cocoa with Cream Cheese Whipped Cream
(via Une-deux senses)
Don’t miss out on the Red Velvet Cake Debate on Friday, October 14th.
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posted 26 September, 2011
by nichelle - Reblogged from mmmfoodmmm
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Halloween Chex Mix Recipe
INGREDIENTS:
8 oz white chocolate baking bars, coarsely chopped
4 cups Corn Chex® or Rice Chex® cereal
2 cups bite-size pretzel twists
1/2 cup raisins
1 cup candy corn
1/4 cup orange and black candy decorsDIRECTIONS:
1. In large microwavable bowl, microwave chopped baking bars uncovered on High 1 minute 30 seconds to 2 minutes 30 seconds, stirring every 30 seconds, until melted and smooth.
2. Gently stir in cereal, pretzels and raisins until evenly coated. Stir in candy corn and decors.
3. Spread on waxed paper or foil until cool and chocolate is set, about 30 minutes. Break into chunks. Store loosely covered.
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posted 20 September, 2011
by nichelle - Reblogged from blackcatsandwitcheshats
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