In Spain, NGO taps ‘Instagrams’ to fight world hunger

Instagram is a useful tool for sharing our lives visually with others and it’s probably a sign of how comfortable the Western world currently is that one of its most popular uses is ‘foodstagrams’ – photos of everyday meals. We’ve already seen one restaurant tap the social media service to build a user-created menu, but now a Spanish charity is aiming to fight world hunger with its FoodShareFilter app, which enables users to raise money and awareness to fight world hunger by sharing customized food photos on Instagram. Created by the Manos Unidas NGO, which promotes the development of some of the world’s poorest countries, the app is a standalone download which lets users take photos of their meal and apply a filter with a message reading ‘This photo helps millions of people to avoid starvation’ in Spanish, as well as the hashtag #foodsharefilter.